Effective strategies and tactic in public relations stems from understanding your client. The more you can tailor your message to your client, the more personal a message is communicated and the more likely the consumer will listen and engage in a conversation. It’s a difficult game to play. Consumer preferences range in variety and are consistently changing. What works in one campaign may not necessarily have the same effect later on and even the most consumer tailored message may not communicate well among the consumer. However, if one can strategically find the right fit, the results will follow.
In terms of my client for #PURE3600 class, the Diederich College of Communication at Marquette University, the clients involve a number of different audiences. While alumni, donors, and faculty are an important aspect of the college, there’s no denying students are the target group for any of the college’s communication’s efforts.
To better gage the conversation with students, I referenced the common College of Communication student based on experience considering most of my peers and I pertain to this target market as College of Comm students ourselves. The average communication student at Marquette averages in age from 18-22, normally single or in a non-serious relationship, and normally live on campus or within a close distance.
While interests are difficult to gage in such a wide variety of students, communication students commonly tend to take an interest in student media, including radio, television, and print publications, and social media. More importantly, all students will have an interest in educational messages. Students are here to earn a degree and get a job so they’ll listen to messages aimed at helping them get there. We’re talking class registration information, internship opportunities, mentor programs, and resume builder programs among others.
Of course the more interesting and fun we can make the message, the better. After all, these are communication students and visually appealing, attention gathering messages will get them to notice. The more we can combine important, useful information with impressive visuals, the more students will listen. Trust me, no one wants to waste time reading unnecessary information.